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Is anticipation the main ingredient for a bestseller? A successful book launch can often hinge on the buzz generated beforehand. This excitement is a crucial aspect of modern-day book promotion – an art that Smith Publicity, a seasoned book PR and author promotion agency, understands deeply.The lead-up to your book's debut is your golden opportunity to create a stir, capture the imagination of would-be readers, and firmly plant your title in their minds. But how do you achieve this? Through strategic actions, creative marketing, and ... more

Leveraging current events and tying them into your book publicity campaign can increase the coverage you receive online and in legacy media. Some books are seasonal, the tie-ins are apparent (and inescapable), and others require more creative thinking. Finding story angles for pitches helps make them more effective, and connecting them to timely events or news items can help. It's one of the most effective tactics in securing coverage – and getting audiences interested. Some authors go as far as becoming paid sponsors of events. It w... more

Is your latest book the hidden gem that the world just hasn't discovered yet? Picture this: your book is making waves, your author brand is growing, and engaged readers are eagerly awaiting your next release. Sounds like a dream? Well, it’s one that Smith Publicity can help turn into reality. For years, traditional advertisement has been the staple for getting products noticed, but when it comes to books, it often falls short. Enter the dynamic world of book promotion, a nuanced and cost-effective approach to placing your literary m... more

If you're an author whose work becomes popular with book clubs, you can count on the extra sales their interest will generate. Therefore, as you decide how to market your book, you may want to take some steps to encourage clubs. Three of the most popular are posting a website page for clubs with suggested discussion questions, including the questions at the end of your book, and appearing for a Q&A. Virtual appearances make it easier to communicate with clubs and turn their members into even more loyal fans. As you become more po... more